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‘Connecting the Wild Atlantic Way’ Digital Conference Now Fully Booked

Press Release


22 September 2014

‘Connecting the Wild Atlantic Way’ Digital Conference Now Fully Booked

Donegal County Council’s ‘Connecting the Wild Atlantic Way’ Digital Marketing Conference has been fully booked out in record time. The innovative conference will be held on 25th September in Solis Lough Eske Castle. Demand for places at this much anticipated conference has been extremely high and there is an extensive waiting list of those who wish to attend in the event of a cancellation.


Organisers of the conference, Donegal County Council in association with Failte Ireland and Donegal Tourism Ltd are delighted by the response, but are not surprised by the positive appetite for the conference amongst the trade in Donegal.


An Cathaoirleach, John Campbell expressed his delight at feedback he has received in relation to the conference by saying “tourism is a hugely important part in generating economic growth and development in the county, the Wild Atlantic Way is the perfect marketing tool to promote our fantastic county, combine this with the latest Digital Marketing technology and businesses in Donegal have a winning formula for tourism success. Enthusiasm and interest in this conference has been phenomenal”


An expert panel of speakers will present at the conference including representatives from Google, Facebook and two of Ireland’s leading digital agencies, Wolfgang Digital and Ambition Digital. The conference will also feature practical case studies from Donegal businesses in the tourism sector that feature the Wild Atlantic Way in their marketing campaigns with great success. Exhibitors will be on hand with useful information on everything from funding to marketing plans, tools and techniques to Wild Atlantic Way literature and market research data from Tourism Ireland and Failte Ireland.


Chief Executive of Donegal County Council, Seamus Neely said “the fact that the conference was booked out so quickly is testament to the enthusiasm and vibrancy of the tourism sector in Donegal. Businesses are keen to embrace the Wild Atlantic Way and use the latest Digital Marketing technologies to reach target audiences online. This conference will be a very useful and informative event for those who want to make the most of opportunities presented by the Wild Atlantic Way”.


For those who have been fortunate to secure a place by registering early, this conference is sure to inspire and inform you to take a new marketing direction combining digital marketing techniques blended seamlessly with Wild Atlantic Way to produce real and lasting results for your tourism business.






  • This conference is a Donegal County Council initiative in association with Donegal Tourism Ltd and Failte Ireland.
  • The Wild Atlantic Way Conference takes place on 25th September 2014 with registration on the day starting at 8.30am. The conference closes at 4.30pm.
  • Tickets are free of charge and the venue is Solis Lough Eske Castle.
  • The conference is now fully booked.
  • To add a name to the waiting list for conference places, please visit
  • The theme of the conference is ‘Connecting the Wild Atlantic Way’ and the focus will be on Digital Marketing tips and techniques.
  • Expert speakers include representatives from Google, Facebook, Ambition Digital, Wolfgang Digital, Customer Service Excellence Ireland and Failte Ireland.
  • Case studies will be presented by Mangan Tours, the Silver Tassie Hotel and Wild Atlantic Camp.
  • The conference website is where details, directions and biographies of all presenters can be found.


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