Page 49 - Donegal CC An Rpt 19

Digital and Social Media
Donegal Tourism continued to leverage its strength in digital and social media under the brand Go Visit Donegal, especially important in reaching, and connecting more frequently, with target audiences.
Facebook
Followers on Facebook increased from 25,170 in 2018 to 35,094 in 2019 with one post reaching of over 179,000 in November 2019.
Twitter
Donegal Tourism posted 516 tweets in 2019 and the number of Twitter followers increased by 2,661 to 12,753 on its’ @ govisitdonegal account. There were 2,638,000 Twitter impressions representing an increase of 224% on the 2018 figure and 28,520 profile visits.
Key performance indicators for Donegal Tourism Twitter account:
Website - www.govisitdonegal.com
The number of users continued to increase with 80,729 users in 2019 an increase of 18,173 (+29%).
The number of sessions also increased from 74,931 in 2018 to 101,541 (+35.5%) and the number of page views continued to grow to 260,215 (+28.2%).
EU Funding Unit
The EU Funding Unit continued to maximise external funding opportunities from a variety of regional, national and international funding sources in order to achieve the objectives of Donegal County Council.
In addition the EU Funding Unit facilitated Donegal County Council’s engagement in a range of European networks including the following:
· Conference of Peripheral Regions (CPMR)
· Assembly of European Regions (AER)
· Irish Regions Office (IRO)
· Association of Local Democracy Agencies (ALDA)
· Communities of Regions for Assisted Living (CORAL)
· Irish Central Border Area Network (ICBAN)
· North West Regional Development Group (NWRDG)
Page 47
2019
Followers
12,753
Tweets Posted
516
Impressions
2,638,000
Profile visits
28,520
Mentions
7,130
New followers
2,661
Instagram
Followers of our Instagram account rocketed
from a low base of 1,152 to 13,900 over the
course of 2019, with impressions typically at 78,000.